Author: Charlotte Treitl, IBCLC (United Kingdom)
Author Information and Disclosure of Conflicts of InterestAbstract
Digital support in parenting and breastfeeding is no longer a futuristic concept, it is an essential component of equitable, compassionate care. This article explores how the Anya application provides timely, WHO Code-compliant support for families across the First 1001 Critical Days – the period from conception to age two – which is a crucial window for a child’s physical, emotional and cognitive development. During this time, optimal nutrition, nurturing relationships and a stable home environment significantly influence brain development (Likhar & Patil, 2022). Blending expert-reviewed AI content with human-centred support, Anya fills the gap between midnight worries and daylight appointments. As Clinical Lead for Parenting at Anya, I share my personal insights, ethical considerations, and surprising trends from the digital front lines of breastfeeding and early parenting support.
Keywords: Digital support, International Board Certified Lactation Consultant, IBCLC, Artificial Intelligence, online support, Anya Application
How to cite: Treitl C: Anya AI: Birth, Breastfeeding and Parenting Support in the Digital and Global Age. Lactation & Breastfeeding 2025:3;07.
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Charlotte Treitl is an IBCLC in private practice with experience supporting families in their infant feeding journeys, both as a peer supporter and group leader. She qualified as an IBCLC in 2020 and is known for her personalised, evidence-based approach to helping families navigate breastfeeding and early parenting.Charlotte Treitl is employed by Anya and receives a salary for her role as Clinical Lead for Parenting. Her responsibilities include the development and delivery of resources and services described in the accompanying article.
The author declares that she has no conflicts of interest or financial relationships with commercial products.